The Virtual Assistant
You can’t, nor should you even try, to do everything. You aren’t an expert in everything you need and trying to be that expert will result is several problem areas.
- The opportunity cost of doing things you aren’t great at means you aren’t doing things you are great at. Trying to learn things are don’t know how to do means you aren’t spending that time getting better at what you already know how to do. It’s far more beneficial to hone the areas you are already strong than to attempt to improve on areas where you are weak. Your weak areas are perfect areas to consider a Virtual Assistant’s help.
- There also the issue of interest. Are you really interested in doing that task? Does it bring you joy? Do you enjoy doing it? Or is it drudgery for you? A couple of things to consider is that the boring or unattractive things that need to be done are often done last (because they are not fun) and typically not done as well as other (because you just aren’t as interested).
- Lastly there is the problem is simple scale. You can only do so much. Trying to do everything on your own means it’ll either take much longer or if there is a timeline then those things will not be done as well. There’s really no other way around it.
So what can this magical Virtual Assistant do for you? Pretty much anything. For a hilarious (and instructive) example, take a look at Tim Ferriss’s book The Four Hour Workweek. I know…the book is a bit aged these days with respect to the digital revolution but there is a chapter in this book that is priceless as he describes his exploration into what he could get his virtual assistant to do. Aside from that, this book is still a goldmine of information on how to structure your business to be on autopilot. You can get it here:
But…to the point…what can your Virtual Assistant do for you?
Your virtual assistant can:
- Offload your meeting management for you, taking care of setting appointments, following up with attendees before and after, setting follow-on appointments, sending agendas and notes, etc.
- Research anything you want. Curious about the demographics and buying power of a given segment of the population whether in China or on the south side of town? Turn this over to a Virtual Assistant
- Document creation and formatting. I’m a sucker for perfection in this area and comb though my own documentation mercilessly, looking for the misplaced comma or the “their/they’re/there” mixup. Let your VA do that instead.
- Create your website and then maintain it. Do you have the time to learn how to do this well and then the time and discipline to do it every single day? I’d bet not. Find a VA do do this for you. This is bread and butter virtual assistant stuff here
- Taxes, invoicing, payroll, etc. Again…is this your strong suit? If not, are you able to take the time (and do you have the interest level) to learn to do this well? Hire a CPA, by all means, to ensure accuracy and legal compliance but even aside from that there are still a lot of things you can task your virtual assistant with.
- Event research and planning. Holding or attending a tradeshow? Ask your virtual assistant to research attendees, workshops, topics, booths, etc. Going in with a host of knowledge of who is there and what is on display is important for a beneficial tradeshow experience.